Indochino: Revolutionizing Men’s Fashion

The fashion industry has been growing steadily for many years now, but you may have noticed that high-quality, custom-tailored shopping experiences for men are hard to find. Not any more.

Indochino was born out of the belief that the luxury experience of ordering custom clothing should be available to everyone. Their organization allows men to step into the shoes of a designer, choose from hundreds of fabrics, and customize their perfect suit.

RewardExpert recently had the pleasure of talking with Drew Green, CEO of Indochino, about the organization and how it is unique to the industry.

Making Luxury Affordable and Accessible

Indochino is a company that was created to fill a gap in the men’s fashion industry. We’ve all been able to order clothing online for years now, but there’s no guarantee the items will actually fit once the arrive at our doorstep. Custom tailored clothing is great, but not everyone has a tailor nearby that they trust, and many people can’t afford this high-end service. But Indochino is changing all of this.

“We pioneered a new way for men to order perfect fitting garments and receive them in just three weeks with ease and affordability,” said Green. “We launched as a digitally native brand in 2007 before extending into brick-and-mortar retail in 2015.”

Their multi-channel customer experience allows men to order their custom-made shirts and suits online, via mobile or in-person at Indochino showrooms. “Indochino showrooms offer a luxury and highly interactive experience,” explained Green. “When customers arrive at their appointment, they are paired with a Style Guide who walks them through every step and helps them create their one-of-a-kind garment.”

Variety and Quality Are Key

The company’s website states that their purpose is to “inspire confidence that people admire.” Their customers are their number one priority and the center of their daily focus. Indochino is passionate about assortment, style, design, fabrics, fit, quality and the craftsmanship of the clothing. Perhaps most important is that they see the opportunity for innovation from manufacturing to retail and claim they won’t stop until they have re-invented men’s fashion.

Some of their best selling products are the simple yet distinguished favorites. “Fabrics from our Premium Collection are our most popular—versatile grays and blues in solids or micro-patterns will always be our bestsellers,” said Green. “We also offer a luxury collection of wool-cashmere and wool-mohair blends and seasonal collections featuring the latest colors and patterns and materials that suit the season.”

Covering the Bases

With showrooms across the globe, Indochino is looking to make high-end fashion a reality to everyone. “We have 23 showrooms across North America and are set to open eight more over the next four months, with more planned for the fall,” said Green.

So, what is the best part about this organization? “Indochino offers consumers a superior alternative to off-the-rack clothing, which often requires lengthy alterations,” explained Green. “We provide the luxury custom experience without the high price tag.”