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    Ecwid’s Online Store Creator Helps Businesses Reach Global Customers

    icon-user Laura Pourinski icon-comments Comments August 3, 2017

    Do you have a great website for your business, but are struggling with adding an online store?  What if you could add an e-commerce platform to your site in five minutes, even while you’re vacationing poolside in the south of France?  This summer, join over 1 million sellers in 175 countries by enhancing your website in minutes using Ecwid’s one-of-a-kind technology.

    Built to Embed

    Ecwid founder and CEO Ruslan Fazlyev is an e-commerce pioneer.  In 2000, he co-founded X-Cart, the world’s first PHP e-commerce platform.  After turning X-Cart into a successful business, Fazlyev tackled a new problem.  He recognized the need of small business owners who wanted to add an online store to their already existing website.  So in 2009, he started Ecwid.

    “Ecwid is the only e-commerce store builder that can be easily added to your existing website and automatically match your templates.  We’re built to embed.  This technology is available for anyone across the globe.”

    Alina Vashurina, the Head of PR and Communications at Ecwid, said the company has a global footprint.  “We believe in democratizing e-commerce for everyone who wants to start an online business.  Ecwid is translated to 45 languages.  This advantage allows merchants from different countries to sell products with Ecwid all over the world.  It doesn’t matter where customers come from – Ecwid is able to automatically detect a visitor’s language.”

    Sell products with Ecwid all over the world
    Sell products all over the world using Ecwid

    Getting Your Store Started

    You can add an online store to your already existing site and continue to manage it anytime, anywhere in the world where there is an internet connection.  Vashurina described how Ecwid makes it simple.  “Ecwid provides a store management mobile app, so if you are always on the go, you literally can run your e-commerce business from your smartphone – add products, edit, manage orders and all.”  In addition, Ecwid’s merchants can request their own mobile app, called ShopApp.  “Consumers can buy products from the merchant’s custom-branded mobile app.”  Ecwid includes this feature with their Unlimited plans.

    The beauty of Ecwid is that you can add things as you go along.  Fazlyev discussed a basic option a small business owner can choose.  “You can start with a free plan and then upgrade to premium offerings as you grow.  Then you can expand – and add the store to multiple places like Facebook, eBay or sell in person using our mobile app.”

    Fazlyev explained how his company supports omnichannel commerce – selling on the web, mobile web, native app, social, marketplaces and offline with POS integration.  “While we have the features and functionality of enterprise platforms, we are designed to be easy for new merchants so we are able to be simple and hide the complexity until you need it.”

    If a business owner choses to expand their business to reach customers on a global scale, Vashurina said, “features like multi-currency, store multi language and different shipping options are a must.”  Ecwid puts all this information at users’ fingertips, allowing them to create their perfectly customized online store quickly and easily…wherever they may be.

    Ecwid and SMBs – A Perfect Pairing

    Like that refreshing glass of wine overlooking a stunning sunset, Ecwid and small and midsize businesses (SMBs) go together.  Vashurina outlined how Ecwid’s services are ideal for them:

    • Easy to set up (no programmers or designers needed)
    • Works perfectly on mobile phones
    • Available in a free version
    • Customizable
    • Works with existing sites
    • Sell anywhere – social networks, eBay, Google Shopping, online and in-person with mobile POS
    • Powerful and secure shopping cart with cool features and AppMarket

    Fazlyev hopes that Ecwid will continue to support e-commerce opportunities for business owners globally.  The company is located in both San Diego, California and Ulyanovsk, Russia and Fazlyev says he is prepared to help new and growing businesses with their online stores.  “We are constantly improving the product and partnering with brands, so clients have everything for convenient selling.”  It’s all about helping them achieve their dreams, wherever they may be in the world.

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