As entertainment channels become increasingly fragmented, advertisers require a better way to track the effectiveness of their campaigns. In today’s world, advertising campaigns must adjust on the fly to reach the right customers. Technology is evolving to meet those needs.

RewardExpert recently had the pleasure of speaking with David Shim, Founder and CEO of Placed, to learn how they are focused on making the physical world as measurable as the digital.

In today’s world, it’s often the consumers themselves that influence other consumers’ purchasing choices, rather than the companies and businesses who provide the actual products and services.

With this consumer-to-consumer environment, also known as C2C, marketers are finding it difficult to reach target markets with messages that relay trust and relevance, which in turn affects results at scale.

In today’s world, it’s harder than ever to grab the attention of buyers with so much information already at their fingertips. Lots of businesses are spending untold amounts of dollars on marketing efforts, but not getting the results they want due to fierce competitiveness and distractions by so many other ads.

Chances are that every business has missed out on some opportunities due to inefficiencies in their email service. As email technology evolves, companies need to keep up by making sure their customers stay up-to-date with the latest promotions, announcements, newsletters and more.