You might be taken aback by the $450-$550 price tag on a premium credit card, but you need to weigh the benefits to see if the fee is worth it. One of the biggest payoffs beyond the sign-up bonus the first year is the annual travel credit one gets with a premium card. When you put that together with lounge access and the other benefits these cards offer you might find the card not only pays for itself but gives you extra funds for travel.

The premium travel credit card market has turned into a competitive battlefield where the largest banks are fighting for customers’ loyalty and attention. U.S. Bank and UBS are the two latest banks to offer new potentially lucrative cards to the market: the Altitude Reserve and Visa Infinite credit cards. Let’s take a closer look at them.

Competition in the premium travel rewards card segment continues to heat up. Chase and Amex have been going at it lately with Chase introducing the Sapphire Reserve card and Amex making enhancements to both the personal and business versions of the Platinum card. Now we have a new entrant into the fray: the Altitude Reserve card from US Bank.