There’s a statistic that’s commonly bandied about in the business world and it goes something like this: a happy customer will tell three people about their experience and a dissatisfied one will tell 15. While they may do so in person, in this day and age it’s more likely they’ll be broadcasting those praises or laments online—where even more of your potential customers will see them.

What’s a business owner to do? Trustpilot has the answer. It’s a powerful review platform that helps companies proactively collect reviews so they can better understand their customers as well as use the feedback to enhance the reputation of their business.