Did you know that nearly 300 billion emails are sent each day? Are you aware that Google is used nearly five billion times daily or that there are approximately 1.94 billion websites in the world? If you’re a marketer, the answer is probably yes. But that doesn’t make the internet any less overwhelming for the prospects and clients you need to attract and nurture.

Fortunately, Act-On can help. A software platform that offers adaptive marketing solutions, Act-On helps marketers in the financial industry (and others) cut through that overwhelming digital noise to reach the right consumers and convert more leads.

When a potential customer visits a website, giving a personalized experience can help turn that visit into revenue. That’s where a company called Sitecore can help brands looking for an edge. Sitecore touts its platform as a way to help businesses power the most relevant experiences possible. Senior Director of Corporate Communications, Matt Krebsbach, spoke to RewardExpert about the benefits of becoming a Sitecore client.

“We’ve really grown into becoming sort of this beacon for companies who are trying to solve their digital experience across not just the Web but a whole range of digital marketing and digital touch points,” he said. “You have to have a really good product, but you have to have a really good experience to go alongside of that.”