With competition for the consumer fiercer than ever before, companies are constantly looking for an edge anywhere they can get it. NICE Systems believes its software offerings can give companies the advantage necessary to get ahead and stay there even in the most transformational of times. “NICE is all about empowering organizations to create exceptional customer experiences, using advanced omnichannel analytics, automation, artificial intelligence and cloud capabilities,” said Aviad Abiri, vice president of Portfolio Sales Enablement at NICE. Abiri spoke to RewardExpert about the advantages of becoming a NICE client.