When a potential customer visits a website, giving a personalized experience can help turn that visit into revenue. That’s where a company called Sitecore can help brands looking for an edge. Sitecore touts its platform as a way to help businesses power the most relevant experiences possible. Senior Director of Corporate Communications, Matt Krebsbach, spoke to RewardExpert about the benefits of becoming a Sitecore client.

“We’ve really grown into becoming sort of this beacon for companies who are trying to solve their digital experience across not just the Web but a whole range of digital marketing and digital touch points,” he said. “You have to have a really good product, but you have to have a really good experience to go alongside of that.”