As doing business becomes an increasingly globalized undertaking —whether you’re merely selling and shipping goods overseas or have an actual physical presence in multiple countries— multilingualism is also increasing in importance. In some cases, a multilingual workforce can even mean the difference between engaging new consumers and growing your bottom line or watching your brand’s reputation slowly wither away on the vine.

RewardExpert spoke with Ozge Ozcer, business development director at busuu, the world’s largest community for language learning, about how the company is helping global businesses improve customer experience and increase sales.