Erik Van Dootingh 
Comments
February 8, 2024 
Google Flights is one of the most powerful tools for finding the best airline deals and routing. It can save you a ton of time relative to searching around on the websites of individual airlines, and it works well for both domestic and foreign airlines. It even has features built in to help you find great airfares even if you don’t know exactly where you want to go. More on that below. But first, what it is and how it works.
Background
Google Flights as we know it today began in 2011 when Google purchased the software called ITA matrix, a powerful tool for searching for airfare that was developed by a team of MIT computer scientists. It allows for extremely customizable and complex searches and returns a wide range of results. The only downside is that it is not the most user-friendly tool and requires some getting used to in order to maximize its potential.
This is where Google Flights comes in. It is powered by ITA matrix and has most of the functionality, but has a more polished and user-friendly interface.
Basics of Using Google Flights
The homepage of Google Flights has a clean and fairly simple interface. At the top of the screen you have a few basic search options. First, you can choose between round-trip, one-way, or multi-city searches. Then you choose your desired class of service and number of passengers. Finally, enter your departure and destination cities and dates. You can specify the airport or allow for any airport around a particular city.
Below is an example of a search for a round trip between New York and San Francisco. Before we get to the specific search results, notice that Google offers two options right at the top of the results screen. The first is suggestions for similar flights that currently have a lower price. In this example, we entered a Saturday to Saturday search, but Google says we can save $73 by making it a Friday to Friday trip. Secondly, Google offers the option to track prices. If you enable this feature, you will get emails when the price of your trip changes that notifies you of the new price. Also, don’t worry about having your inbox cluttered with tons of flight alert emails. Google makes it very easy to navigate to your tracked price screen and turn off tracking if you no longer desire updates.
Below this section will be the results for individual flights. Google puts what they deem to be the “best” flights in a separate section at the top. The primary factors which determine which flights are the best are price, duration, and number of stops. The ideal flight is a cheap non-stop flight. If multiple flights with similar characteristics exist, they will all be displayed, and you can base your decision on factors such as time of day.
In the example below, there are three flights in the “best flights” section. However, each of these flights has multiple options, as denoted by the language such as “2 similar flights.” If you click on each flight, the remaining options will drop down, allowing you to see each time of day the flight is offered. This example has three flights on Virgin America, four flights on United, and five flights on Delta. All of these are nonstop flights.
Using the Explore Feature
The Explore feature allows you to perform open-ended searches where you can enter desired settings for two variables: dates and places. This feature is great if you have flexibility in your travel schedule and just want to find a great deal or an interesting place to visit. In the example below, we first click “dates” and select March for one week, then we click “Were to” and select Asia. Google gives us a list of cards and shows them on the map, which looks like the screenshot below:
You can click on a card to reveal the options available for each destination. For example, if we click the Bangkok card, the following menu will be displayed:
Clicking the “view flights” link will lead back to the main results screen that we showed in the first example. The best flights will be displayed at the top, and then numerous other possibilities below that. There is also an option that show hotels – “Stays” – which will display a map of hotels and a list of properties and prices.
When only using the date and place tabs, the results are returned at a very high level. In general, when doing international searches, you will get countries and cities within those countries. You can also focus the search by using the interests tab. For example, if we select “beaches,” we get several results in Thailand for cities that have beaches or at least have them nearby. There are results for several other countries as well, and each result is displayed at the city level.
Using Filters on Google Flights
Once you have a general set of search results, there are several options to refine the flight choices. Right below the data fields you will see five drop down menus:
- Stops
- Travel mode
- Interests
- Price
- Airlines
- Duration
- Bags
The stops menu allows you to choose between any, nonstop, one or two stops. The price filter is simply a slider tool allowing you to set a maximum price.
The airline menu is a bit more complex. You may select one of the three major airline alliances, which is especially useful if you plan on making an award booking, or want to purchase a paid ticket and credit the miles to a partner airline. You can also choose to select or exclude specific airlines, which is a great filter when looking for routings for mileage award booking where you want to avoid certain carriers because of high fuel surcharges.
The duration menu allows you to set a maximum flight length. And the bags menu allows you to add a carry-on bag.
The “Travel mode” menu has two options: all (shows places reachable by plane and card) and flight only (shows places reachable by plane). And “Interests” menu allows you to choose various activities at the potential place of destination: popular, beaches, history, outdoors, museums, and skiing.
So there you have it. Google Flights can help you find the best deals if you are paying for the ticket, and the best routings and carriers if you are booking an award ticket.
